By now you should have at least 1 topic that you know can be profitable. What we'll focus on now is how to create your final product – your membership site.
To do that, you'll need to know what people want answers to as it relates to your topic. There are any number of ways to figure this out. The first one we'll cover is Yahoo Answers.
http://answers.yahoo.com/
Yahoo Answers is an excellent resource to see what people are looking for answers to. That makes it an awesome tool to find out what the chapters or sections of your membership site should be.
So, type in the topic you have decided on into the search bar. For example, when I enter my “photography studio equipment” topic, here is what comes up for me:
From the example it may be hard to see, but there are 178 results for the phrase “photography studio equipment”. Not as many as there are for some topics, but the number is less relevant that the variety of questions. Scroll through the list to find out what problems people are looking for solutions to.
In my example, one of the topics that comes up a lot within “photography studio equipment” is the question “What equipment do I need to start a photography studio?” So, maybe I would think about labeling one of my modules “The 10 Pieces of Equipment You Must Have in Your Photography Studio”.
Actually, based on what I already know about photography, this could easily end up being 12 modules:
• an overview module that talks about all 10 pieces of equipment in detail
• 10 detail modules – 1 for each piece of equipment – that not only talks about why the equipment is essential but includes video demonstrating how to select good equipment and how to best utilize it.
• At least 1 follow-up or “bonus” module that discusses 1 – 3 pieces of equipment that, while not absolutely essential, can make a studio run more efficiently and profitably.
I could almost be done!
(The number of modules you'll create for your site depends on how much information you plan to deliver and how long (months) you'd like to keep your members occupied. A good starting number for the number of modules is 15. 15 weeks gives you about 3 months of content with a plus a 2 week initial trial period. More on this later.)
So, what you're looking for here are “problems” that people are having... problems that you can address and provide solutions to through the information and training you'll make available on your membership site.
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