Collecting Ideas (Part 3)

ClickBank

The ClickBank Marketplace is the last of the 3 places you'll go to find out if people are buying the kind of information you're planning for your membership site. What's great about ClickBank is that it deals only in digital products – products that are delivered electronically. So, if ClickBank products are being sold for your topic, it's a good indicator that your membership site will sell as well.

http://www.ClickBank.com/marketplace.html

Here's the downside of using ClickBank – since it's a resource created primarily for people to RESELL digital products, the results you'll find often reflect the current digital product “fads”. Take for example Magniwork. It's a “free energy” device that seems to be selling like hotcakes. It's also a SCAM – the thing doesn't work – but affiliates are selling it like it's the solution to global warming.

On the other end of the scale is a book you'll find on Amazon titled “How to Shit in the Woods”. It's a very specific title that you'd think only a small number of people would be interested in. Check it's Amazon.com Sales Rank, though, and you'll find it's at 33,250 (very good) and has sold over 1.5 Million copies (a number I uncovered elsewhere). This is obviously information people are interested in and paying for – but you won't find anything like it on ClickBank.

So, if you find products in your topic area on ClickBank with good numbers – that's great. If you don't find many products on ClickBank or the ones that are there have less than stellar numbers – that's not necessarily an indicator that your product won't succeed. If the information from Google, Yahoo, and Amazon is favorable, that overrides any disappointing ClickBank results.


NOTE: The numbers for my “photography studio equipment” topic that we uncovered this hours are just Ok. They're not bad... but they are not stellar either.

I would be much happier if the SpyFu Clicks/Day figure was higher and there were more varied questions in Yahoo Answers. And, of course, there wasn't much in ClickBank

So, if I were doing this for real (instead of as an illustration) and I wanted to make sure my topic would be an instant money maker, I might consider ditching the “photography studio equipment” for one with stronger numbers.

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